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Uncovering the Beauty of Natural Diamonds: Everything You Need To Know

September 20th, 2021

Uncovering the Beauty of Natural Diamonds

Diamonds are a natural rarity that take billions of years to form hundreds of miles deep in the earth's surface. Diamond mining can uncover rough diamonds made of pure compressed carbon, which are then transformed into brilliant and beautiful works of art. Our natural diamond guide breaks down the benefits of going all-natural with your diamond jewelry.

Why Diamonds Are Forever

Diamonds have been beloved gemstones for centuries due to their shimmering and captivating appeal. One aspect that cannot be overlooked is the enduring nature of the diamond. As declarations of love, natural diamonds have become synonymous with romance, passion, and a lasting bond between a couple.

Organizations like the Natural Diamond Council ensure that the diamond industry moves forward with a focus on consumer protection and supporting communities. At Aucoin Hart, we are proud to be one of a handful of trusted official partners in the Southeast region

Consult our diamond education resource to learn more about the 4 C's ( color, clarity, cut, and carat) of a diamond when shopping for diamond jewelry.

Natural Diamond

Why Choose a Natural Diamond

Even with the rise of affordable and accessible synthetic and lab-grown diamond alternatives, natural diamonds continue to boast many benefits over their imitators. Here's why you should choose a natural diamond for your jewelry:


Developed over billions of years ago deep in the earth, naturally mined diamonds are essentially time capsules of the origins of our planet. Diamonds are a finite resource that offers wearers exclusivity and beauty through luxury jewelry. Go natural to own one of the most wondrous miracles of nature.


Diamonds are synonymous with the unbreakable bond between a couple, which is why they are the most popular stone used for engagement rings. These durable and beautiful stones have come to represent enduring love, natural beauty, and romance. Going with the natural diamond is the ultimate romantic gesture for your proposal or anniversary.

Resale Value

Natural diamonds tend to maintain a higher resale value compared to alternative diamonds. Natural diamonds depreciate in value much slower than lab-grown ones. If you want your investment to hold on to its value for generations to come, choose a natural diamond.

Ethically Sourced

We have come a long way to ensure diamonds are ethically sourced starting with the Kimberley Process which restricts the trade of diamonds from conflict zones. Almost all diamonds are now Kimberly compliant, an industry-standard, so you can have peace of mind when purchasing a natural diamond.

The Natural Diamond Council, including participating members, takes it a step further. The five pillars of the council’s commitment include transparency, ethical and sustainable business practices, providing a lasting, positive impact, environmental stewardship, and promoting the health and well-being of all employees. Aucoin Hart Jewelers is proud to partner with such a positive leader in the diamond industry.

Support Communities

Supporting ethically mined diamonds also means supporting the workers and communities that live in these mining communities. By buying natural diamonds with your bridal or fine jewelry, you will be stimulating the local economy with new jobs and revenue. Millions of people around the world are supported by the diamond mining industry.

Explore Natural Diamonds at Aucoin Hart Jewelers

Visit Aucoin Hart Jewelers in Metairie, Louisiana for a wide range of stunning bridal and fine jewelry made with natural diamonds. Handpick a pristine and high-quality diamond from our comprehensive selection of loose diamonds to elevate your old jewelry pieces or create a custom design from scratch.

If you are on the market for a diamond engagement ring, set up a diamond consultation with one of our GIA-trained gemologists to find the most exquisite center stone within any price range. We look forward to welcoming you into the world of natural diamonds.